Madrid aligns with Adobe to improve the fan experience thumbnail

Madrid aligns with Adobe to improve the fan experience

The Real Madrid and Adobe have announced the incorporation of the brand, which is changing the world through digital experiences, as the new official sponsor of the club. This relationship aims to offer fans top quality immersive sports entertainment experiences, using Adobe Experience Cloud to connect them both online and offline.

Through the customer data platform of Adobe, the Real Madrid You will create fan profiles in real time to better understand how followers engage with the brand, when and on which channel.

Thus, the club can create, manage and deliver highly personalized content to connect, excite and drive deeper engagement. This alliance will also allow Real Madrid to accelerate the growth of its business, increasing the value for sponsors and partners, and contributing to the opening of new sources of income.

At the presentation ceremony Michael Sutherland, CTO of Real Madridsaid: “Our fans’ experience comes first, so it was an easy choice to work with Adobe, which is the leader in customer experience. The next generation of global fans are creators of the heart and DNA of Adobe and its partners. Comprehensive capabilities enable us to realize our vision of a global community that will engage with our expanded digital commerce ecosystem. Adobe helps us balance data and privacy in a way that enables us to better understand our fans through earned trust. , and offering them the products and services they want. “

Read also

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *